- Is the weather audio updated at least every hour? Will your radio station have updated weather on the air every hour all night long and on weekends?
- Is the weather provider supplying weather audio that is close to real-time? Or is their weather from hours ago? Old weather is bad weather!
- Does the weather include current conditions? (Temperature, Heat Index, Wind Chill, Wind Speed, Humidity, Sky Conditions, Rain Conditions). Or does the weather include only a forecast?
- Does the weather include weather alerts? (Severe storms warnings and the like). Or does the weather include only a forecast?
- Can the intro and outro to the weathercast be customized, so they can include sponsor mentions? Is the weather provider dedicated to helping your station generate revenue from the weather?
- Are there multiple options for background music or a weather sounder?
- Does the weather provider supply a free download program if one is needed?
- Can the weather provider supply an external temperature sensor to be located at an advertiser’s location – so the hourly weather can include the sponsor’s name and the temp at that location?
- Will your weather provider prepare free demo recordings allowing potential sponsors to hear what their weather will sound like?
- Can the weather file be either a defined length or variable length?
