In most cases, the weather should not be an expense for a radio station. And that includes non-commercial stations. Every radio station has bills to pay, and generating revenue with weather sponsorships is a great way to help offset the cost of running the station. We know of radio stations in small markets bringing in several thousand dollars per month in weather sponsorships. Read on for a unique way to help your station make money from weather.
Many advertising executives say the easiest thing to sell is the weather. It affects every listener you have, and nearly every listener accesses weather information in one way or another multiple times per day. For the very few radio stations that don’t offer weather information – they likely see their listeners go elsewhere to get what they need. And when they do that – they may not come back for awhile! And if you look at the weather segment on television newscasts – the ads that run before and after that segment often carry the highest price. Why? Because “weather is king” as a TV news boss used to say to his staff.
At RTI Media we are committed to helping the stations we serve make money with weather. This includes naming a weather sponsor in the intro to the weather and producing multiple weather files for stations that have multiple sponsors
Plus – a unique option exclusively from RTI Media – an external temperature sensor:
(put image here)
This sensor is installed at an advertiser’s location. It feeds the temperature to our servers. And on the air, listeners hear “currently in (insert your town here) it’s 57 degrees. At Jim Smith Chevy – 59 degrees.” Jim Smith is invoiced every month for having his name embedded in the weather.
Contact us for more information on making money with weather sponsorships.
